Strategy and Planning

Where Ideas Make Success

Marketing strategy and planning are crucial in the dynamic and competitive world of marketing. It involves aligning marketing efforts with overall business objectives, using data to optimize campaigns, and embracing innovation and creativity. A flexible and adaptable approach is essential for maintaining relevance and success. By adopting a data-driven, customer-centric, and innovative approach, marketers can develop strategies that align with their business goals and achieve sustainable success.

Strategy and Planning

A framework to guide marketing decisions and achieve long-term objectives.

In-depth Market Research and Analysis

The agency conducts a thorough examination of the client’s target audience, industry dynamics, competitive landscape, and overall business goals. This analysis provides valuable insights into customer preferences, market trends, and potential opportunities or challenges.

Goal Definition and Alignment

The agency works closely with clients to establish clear, measurable, and achievable marketing goals that align with their overall business objectives. These goals serve as the guiding principles for developing effective strategies and campaigns.

SWOT Analysis and Competitive Positioning

The agency conducts a SWOT analysis, identifying the client’s strengths, weaknesses, opportunities, and threats. This analysis helps in understanding the client’s unique position in the market and informs the development of strategies to capitalize on strengths, address weaknesses, and leverage opportunities.

Marketing Strategy Development

The agency crafts a comprehensive marketing strategy that outlines the specific tactics, channels, and resources required to achieve the defined goals. This strategy considers the customer journey, from awareness to purchase and beyond, and identifies the most effective touchpoints for engagement.

Campaign Planning and Execution

The agency develops detailed campaign plans for each initiative, including timelines, budgets, target audiences, and creative elements. This involves defining the specific goals, target audience, messaging, and the channels through which the campaign will be executed.

Performance Tracking and Measurement

The agency utilizes analytics tools to regularly monitor key metrics such as website traffic, social media engagement, lead generation, and conversion rates. This data is analyzed to assess the effectiveness of campaigns and identify areas for improvement.

Data-Driven Optimization and Adjustments

Based on campaign performance data, the agency makes data-driven adjustments to strategies and tactics to enhance effectiveness. This continuous optimization ensures that campaigns are always aligned with the best practices and current market conditions.

Ongoing Support and Recommendations

The agency provides ongoing support to clients, offering guidance and recommendations as their business and marketing needs evolve. This includes staying up-to-date on industry trends, suggesting new strategies, and adapting to changing market dynamics.


Amalienstrasse 7, 1130 Vienna, Austria.

(+43) 660 606 5897